This book is just what the average person needs! Starting with basic, paleolithic nutrition, which has been the mainstay of humans for millions of years, you are told simply, and concisely how to: 1. Cut out grains and sugars and the "anti-nutrients" contained therein 2. How to simply, by means of a "Paleo Smoothie", introduce perfect nutrition into your life, easily and without fuss There is more- exercise is discussed, as is the importance of sleep. But, nutrition is, as the author states, 80-85% of the equation, sleep is #2, and exercise is #3. The book parts ways with standard Paleo practice in the exercise portion, going with body-weight exercises, self-resisted, and "visualized" resistance exercises, ala Charles Atlas and, more recently, John Peterson's "Transformetrics". Most Paleo diet guys are Crossfitters, or weightlifters, or both. This is a little different view; but, to my mind, more in line with how "average people" want, as Robb Wolfe, paleo/guru puts it: "Look, feel, and perform!" Maybe there are too many photos of the author, but it is a short ebook, and I suppose it needs a little visual interest. Anyhow, I LOVE the book, and think it is a short, easily assimilated version of what could be an overly complex subject! This book, and the links it includes, are cyber GOLD for the average modern human, who is drowning in bad diet, deceitful information, and lousy exercise advice.