A great book that explains almost every form of popular social media. I only rated it 4 stars because Guy Kawasaki does not expose any trade secrets that could make you successful in the "art" of social media.

I've worked in the advertising and marketing space (client and agency side) for 30+ years.  For the past 10-years, I've owned a small boutique iDEAVERTISING business and coaching 'sync tank'.  Seeing the incredible value early on, I jumped at the chance of learning as much as possible during the infancy of the Internet and social media marketing.  Years later, it's gratifying to see that many items Guy Kawasaki and Peg Fitzpatrick mention in their book, I'm already practicing.  "The Art of Social Media ..." is an awesome resource and benchmark ... providing me with validation, ingenuity, confidence and creative exploration in my professional life and business. Thank you for your ongoing contributions, improvements and dedication to our collective industry.

Peg and Guy packed this book with mounds of knowledge. Easy, fun to read and FULL of "Aha!!" moments. I will be recommending it. I'm grateful it was written.

I’ve read several books on Social Media, none have been as comprehensive and detailed as “The Art Of Social Media.” It’s written so that, regardless of your level, you can understand and put to use the paractcal and timely advice. I highly recommend it.

This book provides a good starting point for any organization wanting to take social media seriously. It focuses on the tools you will need more than how to use those tools. There were a lot of services discussed that I hadn't heard of that will be real time savers.