The Watkins Legacy

Watkins Associated Industries has been a prominent figure in the business world for more than 90 years, starting in 1933 as a produce transportation company and later becoming a recognized name in trucking. Founded by William B. “B. W.” Watkins, the company quickly grew to become one of the largest privately owned enterprises in the southeastern United States.
From its inception, Watkins has embodied B. W.’s entrepreneurial spirit and unwavering commitment to Christian principles. These core values have been the driving force behind the company’s success. Not only does Watkins boast an extensive portfolio of operating companies and strategic partnerships, it also generously gives back to the communities it serves through the Watkins Christian Foundation.
What sets the company apart is its recognition of employees as invaluable members of the Watkins family. The company fosters a culture of personal growth and fulfillment, going beyond the confines of the workplace to provide ample opportunities for development. Their unique approach to business ownership encourages both autonomy and collaboration, creating an environment that nurtures innovation and leads to success across their diverse subsidiaries.
Today, Watkins remains a family-operated enterprise. Guided by B. W.’s enduring legacy of faith, vision and positive influence, the company continues to make its mark across several industries. With a steadfast commitment to their founding principles, Watkins Associated Industries is poised to navigate the business landscape with resilience and a determination to leave a lasting impact. This is their story.
This enhanced eBook features video links and embedded audio quotes from executives, retirees, and key stakeholders who were interviewed during the research for this book.