A Practical Guide to Competitive Intelligence - Philip Britton, Zena Applebaum & Alysse Nockels

A Practical Guide to Competitive Intelligence

By Philip Britton, Zena Applebaum & Alysse Nockels

  • Release Date: 2022-09-01
  • Genre: Marketing & Sales

Description

Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn't match Porter's Five Forces) and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.

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