Best Optical - Michael Taylor & Ken Mark

Best Optical

By Michael Taylor & Ken Mark

  • Release Date: 2011-11-21
  • Genre: Business & Personal Finance

Description

The new vice-president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors actions. Best Optical is a distributor of vision hardware and competitors are buying up retail outlets, threatening to shut Best Optical out of the market. The vice-president has to decide how to respond to the threat and what implications his response will have on Best Optical's business.

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