Listerine Lozenges (Revised) - Peter C. Bell

Listerine Lozenges (Revised)

By Peter C. Bell

  • Release Date: 1999-05-21
  • Genre: Business & Personal Finance

Description

A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information. (A Microsoft Excel model is available for use with this case, product 7A99E016.)

Comments