Marketing 3.0 - Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Marketing 3.0

By Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

  • Release Date: 2011-09-01
  • Genre: Marketing & Sales
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Description

Philip Kotler, con Kartajaya y Setiawan, desvela cómo las empresas más influyentes atraen a sus clientes a través de un marketing basado en valores.

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