The Personal Luxury Car: Selling a Lifestyle - James H. Kaster

The Personal Luxury Car: Selling a Lifestyle

By James H. Kaster

  • Release Date: 2011-09-27
  • Genre: Crafts & Hobbies

Description

ePub: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the “Personal Luxury Car.” Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly fashioned into a rarer form of distinction.

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