The Brand Within

While I enjoyed reading The Brand Within, I think I was expecting a little bit more information about brand building and possibly a little bit less about the brand that you build that is yourself. I could write a book like that myself. I actually think most people could as long as they could delineate what they had gone through in succeeding or failing in their businesses or personal lives. I did enjoy some of Damond's examples and thought that the variety of different examples was a plus for this book. I saw that there was additional material available that could update the book but I didn't feel like I needed to address that once I finished. The book would be much better as a download if that material could be somehow integrated within the original manuscript on perhaps a quarterly basis. This would keep the book a little bit more current and would avoid timing errors and inconsistencies like the deaths of certain people cited as examples of various principles. I found these inconsistencies a little jarring as I read through the book at the breakneck pace I usually do. Over all, though, this was an incredibly amiable read and I do recommend it for people looking to build themselves into a recognizable brand. There is more than enough information inside to get them on the right path.