In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, Tricon further damages relations by publicly exposing the negotiation challenges and threatening to assume responsibility for building/managing the Pizza Hut brand in Thailand should an agreement not be reached. The resulting employee and stakeholder panic leaves Pizza Public Company Limited in a crisis communication situation and increased urgency to resolve negotiations. The case series continues with Pizza Public Company Limited, Thailand (C ), (D) and (E), products 9B03A026, 9B03A027 and 9B03A028.
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