Data-driven marketing is not an entirely new concept or practice. With advances in information technology, many aspects of marketing operations have become informationalized. This note provides technical information about database marketing. The intent is to familiarize readers with database technologies, including data mining from a marketing perspective, databases, data warehouses, and decision support systems.
Advertisement
Get insights into your website traffic, analyze your website's audience, and optimize your website for better results with Website Statistic.
