The executive director of the Stratford Festival of Canada was comtemplating the organization's future. The Stratford Festival had come a long way since the dark days in the early 1990's. The recovery began with the artistic director, he had built substantial audience momentum through his artistic choices. The executive director, a former Stratford Festival actor, had been in the role for less than a year. He needed to determine what course of action he should recommend to ensure the Stratford Festival's survival and return to greatness.
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