Lululemon Athletica: Chip Wilson's New Venture - Eric Morse

Lululemon Athletica: Chip Wilson's New Venture

By Eric Morse

  • Release Date: 2006-05-12
  • Genre: Business & Personal Finance

Description

Chip Wilson is trying to decide if he should pursue his current venture, a yoga wear retailing concept or return to being chief executive officer of Westbeach Snowboard, a firm he found two decades ago. This case is the first in a series of seven lululemon athletica cases that focus on decision-making using real-options analysis. Other cases in the series are: 9B06M037, 9B06M038, 9B06M039, 9B06M040, 9B06M041 and 9B06M042.

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