Should lululemon athletica shut down its Internet sales presence, leaving only an informational site? Chip Wilson, founder of lululemon athletica, has noticed that Internet sales have grown more slowly than stores sales. Faced with whether to invest $250,000 to create a appropriate online presence that would match his store presence, Wilson wonders what to do. This is the sixth in a series of seven lululemon athletica cases that focus on decision-making using real-options analysis. Other cases in the series are: 9B06M036, 9B06M037, 9B06M038, 9B06M039, 9B06M040 and 9B06M042.
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