Pennzoil-Quaker State Canada: The One-to-One Decision (B) - Terry H. Deutscher

Pennzoil-Quaker State Canada: The One-to-One Decision (B)

By Terry H. Deutscher

  • Release Date: 2004-05-14
  • Genre: Business & Personal Finance
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Description

This supplement to Pennzoil-Quaker State Canada: The One-To-One Decision (A), product 9B04A010 looks at the 240-day field trail of a program designed to build loyalty among consumers, and to increase frequency of oil changes.

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