The Fundamentals of SEO for the Average Joe: A down and dirty guide to Search Engine Optimization (SEO) and the basics of Search Engine Marketing (SEM)

The Fundamentals of SEO for the Average Joe' is a valuable resource for increasing web traffic and profit potential. Author Alyssa Ast provides the basics of SEO (search engine optimization) in a clear and concise format. This resource also explains how SEM works to improve traffic and SERP's ranking. The combination of these methods ensures website visibility and profit probability.