Cigarette Wars (B) - Mary M. Crossan

Cigarette Wars (B)

By Mary M. Crossan

  • Release Date: 2004-01-26
  • Genre: Management & Leadership

Description

This supplement to Cigarette Wars (A), product 9B04M010, discusses the responses of two leading tobacco manufacturers when a rival company re-introduces on of its products as a discounted brand.

Comments