Starbucks: Regaining Focus - Mary M. Crossan

Starbucks: Regaining Focus

By Mary M. Crossan

  • Release Date: 2008-05-06
  • Genre: Business & Personal Finance

Description

This is a follow-up to the Starbucks case, product 9A98M006, with events taking place in 2007. The case describes Starbucks' attempts to regain focus and the decisions they face in doing so.

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