Introductory Note on Marketing Management - Michael R. Pearce

Introductory Note on Marketing Management

By Michael R. Pearce

  • Release Date: 2008-09-08
  • Genre: Business & Personal Finance

Description

Marketing improves an organization’s performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.

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