SUMMARY - The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization by Tom Kelley and Jonathan Littman

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*As you read this summary, you will discover the faces of innovation. In all organizations, certain profiles stand out for bringing innovation and creating value in business. Are you a Pollinator? Do you work with a Surfer or Storyteller? These are just three facets of the "Ten Faces of Innovation" observed by Tom Kelley, author of the best-seller "The Art of Innovation". These faces nourish a company by giving it a creative spirit. Key personalities and drivers, they are the ferment of a company's ability to renew itself.

*You will also discover that : if some decision-makers like to play devil's advocate, it is more useful to bring new projects and beautiful ideas ; it is innovation that brings the necessary transformations to companies and allows them to remain competitive; people, their ingenuity, their experience, their talents and their ability to make the "creative leap" are at the heart of innovation, more than techniques; innovation" is a verb which, to create value, must imperatively work in conjunction with the words "idea" and "action".

*By knowing the "Ten Faces of Innovation", you may be able to identify the people around you who are able to carry the values of change and innovation.

*Buy now the summary of this book for the modest price of a cup of coffee!