The Legacy of Mad Men

“The Legacy of Mad Men adds significant new perspectives to the legacy of Mad Men scholarship. The authors apply theoretical perspectives that have been understudied in previous Mad Men work, chart new connections with previous media, and examine overlooked aspects of Men Men’s sound design. A concluding chapter insightfully considers how the election of Donald Trump has signaled a resurgence in the sexism, antisemitism, and racism critiqued in Mad Men.”

-        -  Dr Jeremy Butler, Professor of Communication and Culture, University of Alabama
For seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. Mad Men defined a pivotal moment for television, earning an enduring place in the medium’s history.
This edited collection examines the enduringly popular television series as Mad Men still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of Mad Men in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show’s legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which Mad Men has become a cultural marker for reflecting upon contemporary television and politics.  
​